About the concept.
We searched for a way to tell our story in a unique and creative way. That’s when we came up with the Global Fuck-up Event: A made-up name for a realistic event that happens every day.
Since the beginning of the 2000s big fashion brands started with what we now know as fast-fashion. The concept of fast-fashion is quite simple: Produce shit quality clothing over and over again. These brands are the biggest contributors to the event and therefore we want to thank them.
A big shoutout to everyone who got involved working on this project.
Graphic design: Max Peters – Max Peters Grafisch Ontwerp
Video & Photo: Mike Janssen – Beeldwerk
Production: Daan Schraven
Production Assistent: Carola Van Hal
Models: Jason augusteyns, Noa Postma, Sofie van Hal, Juliette Klaasse.
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